RSPCA SPEND £6 MILLION ON SPIN, AND HOW MUCH ON WELFARE?

ANIMALS LIVE IN FILTH AS RSPCA RAKE IN THE ££££'S

Freedom Food, the RSPCA's farm assurance and food labelling scheme, has appointed Total Media to handle the planning and buying for its first media push.The Freedom Food scheme is backed by retailers including Sainsbury's, specialist online retailers, independent stores and National Trust farm shops.http://www.mediaweek.co.uk/news/1097940/RSPCAs-Freedom-Food-appoints-Total-Media/

The RSPCA is reviewing its £6 million media business, which has been held by Mike Colling & Company since 2003.


The review is being handled by the AAR and led at the RSPCA by the former Rajar chief executive Sally de la Bedoyere, who joined the charity in June last year as the director of income generation.

Agencies were approached this week with details of the review, which will focus on fundraising and legacy marketing activity, as the charity is almost solely reliant on donations and legacies.
The review, which is expected to be completed by November, does not affect the RSCPA’s relationship with its creative agency, Whitewater, or Rocket, which provides media support on a project basis.
http://www.mediaweek.co.uk/news/1091972/agencies-line-6m-rspca-media-task/