WHAT DO THE RSPCA DO WITH YOUR DONATIONS?
Representatives from Kenyon Fraser will be heading over to Turin in Italy later this week to speak to the leaders of the world’s 8 most influential animal welfare organisations about social marketing.
World Animal ForumThe World Animal Forum is an association comprising of the chief executive officers of organisations including the World Society for the Protection of Animals, RSPCA and Compassion in World Farming.
They will take part in a full day of seminars with Kenyon Fraser and Professor Alan Andreasen from Georgetown University, a specialist in social marketing.
“We are really excited about facilitating this important step in an emerging strategy for the WAF, and wholeheartedly support their aims for creating sustainable behavioural change to support the animal welfare movement globally,” said Ben O'Brien, director of health & society at Kenyon Fraser.
http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/kenyon-fraser-advises-world-animal-forum-on-social-marketing-2011051811012/
http://www.worldanimalforum.org/events_en.php
1 comment:
I've just read that the rspca are also holding a Young Photographer of the Year Award. What on earth has any of this to do with animal welfare?
If it wants to retain any kind of credibility, the rspca should do what it says on the tin....CARE for animals !
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